Amanda Leonard

Amanda Leonard

Managing Partner, PerfectStorm.Inc

Amanda Leonard has spent a 20 year corporate career, working globally in business development, growth, commercial, marketing and HR, and change at board level. Her experience includes senior roles with Sainsburys, Granada Group PLC and Compass Group PLC before working with a private equity company to spin off Compass Group's retail travel division - SSP The Food Travel Experts. There she initially set up a new division in the USA before moving back to London as global senior vice president for business development and client relations, working with brands such as M & S Simply Food, WH Smith, Starbucks, Caviar House and Prunier and Burger King.

Having worked extensively in fast moving, changing sectors, including taking Travelodge into Europe, handling the challenging disposal of Little Chef, and working on multiple mergers in hospitality, retail, housing and leisure since establishing her consultancy in 2010, she has brought new transformative thinking into the housing sector. As one of the key leads of the Clarion merger, she has also worked on benefit realisation both pre and post-merger and in a number of associations throughout the UK on their transformation agendas. She is also working with HouseMark to develop new transformation methodology, combining their unique data, insight and relationships with exemplar external organisations with her proven track record, experience and model.

Amanda has a passion for leadership and believes that transformation shouldn't be limited to large scale change programmes. She has a particular approach to ensuring that organisations have future capacity and headroom as they transform. With clients in British sport, consulting, retail, hospitality and housing she brings a broad perspective to the transformation agenda.